September 22, 2021

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Top Marketing Events to Attend in the Second Half of 2021 (In-person & Virtual)

How badly have you missed in-person events? Have you been craving the buzz of the crowd? Or maybe you’ve been enjoying the ability to connect and congregate virtually, from the comfort of your home? Either way, as far as marketing events go anyway, you’re good. 

All of the events you’ll learn about below:

  • Take place within the next six months
  • Include an option to attend virtually

So whether you’ve been daydreaming about expo floors, or you’re more inclined to learn and network from a live stream, you’re sure to find a few dates to circle.

Marketing Conferences to Consider in the Second Half of 2021

B2B Sales and Marketing Exchange

  • In-person
  • August 9-11
  • Boston, MA

The folks behind B2BSMX just recently announced that they’ll be returning to a live event this year, though it looks like it’ll have some digital engagement opportunities. Hosted at the regal Encore Boston Harbor, this alignment-focused summit will bring together pros from all sides of the revenue picture with an emphasis on B2B martech, ABM, and collaborative innovation. This year they say they are “embracing a smaller, more exclusive model that blends the best of both virtual and physical worlds. “

SaaStr Annual 2021

  • Hybrid
  • September 27-29
  • San Francisco, CA

Because SaaStr is such a big draw for tech executives, it’s also a big opportunity for like-minded B2B marketers to network and learn from one another. The 7th Annual SaaStr is taking safety seriously. All attendees will be required to be vaccinated and the event will take place in an open-air setting spread across 40 acres.  

All-access passes include on-demand digital access to the event, which might come in handy for any teammates staying back home. 

Content Marketing World

  • Hybrid
  • September 28-31 (In-person) / September 29-30 (Virtual)
  • Cleveland, OH

A cherished annual staple of content marketers, strategists, and creators everywhere, Content Marketing World is offering up a virtual pass option this year. It includes access to live-streamed keynotes, breakout sessions, small group meetings, and meetups. Of course, those making the trip to Cleveland are sure to see plenty of friendly faces strolling the streets. (Like me and my colleague Sean Callahan  – we’ll be giving a joint presentation.) You really can’t go wrong. 

INBOUND 2021

  • Virtual
  • October 12-13 

INBOUND promises a virtual-only, immersive three-day experience designed to change the way you network and do business. A mix of live sessions, on demand content, and meetups will help you grow in more ways than one. An intriguing lineup of featured speakers includes HubSpot’s Brian Halligan and Dharmesh Shah, Patriot Act host and creator Hasan Minhaj, and OnlyFans founder Tim Stokely.

Reuters Events’ Strategic Marketing 2021

  • Virtual
  • October 12-13

Featuring some of the top strategic minds in consumer marketing, this virtual event offers a full “interactive week” for global marketing teams. The online conference will explore the macro trend of consumers wanting stronger connections to brands, along with the opportunities currently in play for global B2C marketers. As usual, the B2B crowd stands to learn plenty from their consumer-facing peers.

Influencer Marketing Show

  • Hybrid
  • October 21
  • London, UK (Live in London or online)

Can’t make it to London in late October? That’s okay, because you can still “be part of the experience as we bring the ambiance of the show to your home or office.” 

The Influencer Marketing Show is a hybrid conference bringing together brands, tech platforms, agencies, and you guessed it, influencers, to help everyone in the ecosystem create smarter campaigns. 

Advertising Week New York

  • Hybrid
  • October 18-21 
  • New York

Spanning four days, 500+ speakers, and more than 200 hybrid events, the upcoming Advertising Week in the Big Apple boasts impressive scale and will be accessible in whichever way works best for you: in-person, live-stream, or on-demand. 

To keep tabs on other opportunities to grow your network and attain practical knowledge, subscribe to the LinkedIn Marketing Blog.