What are the real benefits of email marketing? Many marketers are singing the praises of the latest and greatest social media networks. We love and use social media on a daily basis. But if you are not actively and consistently using email marketing in your business, your business is missing out on some incredible opportunities.
Let’s take a look at the real benefits of email marketing. To run any successful business, you need to be sure you are investing in the right assets. Of course you should have a web site. And, you absolutely need to get one done. The very next item on your list needs to be your digital marketing toolkit. And, that toolkit absolutely must include email marketing. Why?
The Real Benefits Of Email Marketing Include:
The thing any business absolutely must have is profit. Even if you started your business for a deeper higher calling, without profits, your business won’t be able to fulfill its mission. The ROI for email marketing is absolutely outstanding. Good email marketers are seeing $40 in sales for every $1 spent on their email marketing campaigns. No other marketing channel has such a hight return. On its own merit, profitability would be the biggest reason your business should be using email marketing.
But this is really just the tip of the iceberg. Let’s dig in to more:
Email marketing is an incredibly inexpensive resource. Here at TrafficWave, our users enjoy a flat monthly rate of just $17.95 for unlimited leads and unlimited mailing. At just 60 cents a day, that first item (profitability) becomes even easier to achieve.
If your business is brand new, email marketing can help you quickly build and begin reinforcing your brand awareness. If your business is more established, the use of email marketing can help keep your business front of mind for your prospects and customers. A quick timely email offer can quickly produce sales for your business.
People buy from someone they feel they know, like, and trust. This is one of the real benefits of email marketing. You can quickly and inexpensively build rapport by showing your subscribers how your offer helps them solve a problem. Establish your rapport and build that credibility with your email marketing tools.
Even at its most basic application, if you include a site link in the email then there’s a strong chance your customers will click on it. This can apply to your latest product, some sort of promotion, or simply a press release. Even if the customer doesn’t want to buy something, curiosity will often lead them to click your link to see what the excitement is about. Then, they just might find something else that’s compelling. In the old “brick and mortar” world, the key is to “get them in the door” so you can sell them. With email marketing, the key is to get them to your offer page.
This probably seems obvious but we want to show you an interesting statistic to help you recognize the power of email marketing. The Direct Marketing Association reports that 66% of consumers have made an online purchase as a result of emails they’ve read. To put it simply (and bluntly) if you aren’t emailing your customers, you are missing out on sales. Statistics prove that most consumers BUY BECAUSE THEY GOT THE OFFER EMAILED.
Ease Of Use
One of the real benefits of email marketing is that it is incredibly easy to use. Almost everyone uses email. It’s a very familiar way to communicate. When you exercise professional ethics and provide real value, you can use this familiar medium to generate more traffic, acquire more leads, build rapport, and boos sales. We call this “Keeping TABS On Your Email Marketing“. Learning how to use autoresponders effectively helps you scale your email marketing to new levels. If you can click, drag, and type, you already have the basic skillset required to create powerful email marketing campaigns.
The ability to quickly and easily track your results makes it easy to test and tweak your campaigns for maximum effectiveness. With TrafficWave, you can quickly check open rates, click-through rates, and subscriber tracking to stay on top of your results as your campaigns grow.
When you build your list, your own your list. You control the content. You control the data. This gives you ultimate control over the effectiveness of your email marketing.
One of the great things about email is that almost everyone uses it. Email is something most all of us are used to getting. We open it when we are ready. That can mean we open it when we have a minute or two and not be at the mercy of a ringing telephone. We also don’t have to sort through junk direct mail pieces or let them clutter up our desk space. Likewise, emails can be followed up on at the right time, and not just when an ad pops up on a webpage.
Most marketing channels are slow. You have to create copy or have someone else create it. Then wait for development, proofing, creation, printing, and then mailing. This can take weeks. Once the campaign launches, you are at least days away from being able to track any results. With email marketing, you can create and blast your message out within minutes or hours and start getting almost instant feedback on the results.
Email marketing lets you add that personal touch from the basics like adding the reader’s name to the subject line and even personalizing the content of your messages based on input received from your readers.
The real benefits of email marketing should not be overlooked. If you aren’t using email marketing now, you should start asap. Check out our free report by filling out the form, below.
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