Email Marketing Made Simple
The most successful email marketing campaigns start with an email list full of qualified leads interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.
Related Content: 15 Email Marketing Best Practices to Build a Killer ListBut did you know that on average, 80% of your website visitors will leave your site for good without signing up for your newsletter?
That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers. Exit-intent popups detect user behavior to prompt them with a targeted campaign at the precise moment they are about to leave your site forever. This smart technology can skyrocket your conversions.
What does every email marketing strategy need?
You want to grow your business – and need email marketing software that’s easy to use, affordable, and will turn your leads into customers – right?
It sounds simple enough, but with an overwhelming 450+ email marketing tools to choose from, in a rapidly-changing market, and with every email marketing company’s website saying the same thing, it’s anything but. This is why we created this guide; the only comparison of email marketing software that’s objective, regularly updated and based on a comprehensive amount of surveys, experience, and data – lots of data.
Email marketing works well when you create a unique experience for your prospects and customers. Wherever possible, add a personal element to your emails! Most email tools allow you to add shortcodes replaced with the recipient’s name when the email is sent out.
Email marketing strategist, Val Geisler, says, “the most effective emails come when written from human to human. Of course, you’re human, so what do I mean?! too many marketers write emails to their list, forgetting that there’s a person on the other side of that computer screen reading what you write.
So write your emails as you might talk to a friend. Put a friend’s name at the top of your draft copy and think about how you might tell them what you’re writing about. ”.
What Is Email Marketing?
We’ve covered the biggest question of what email marketing is, but we haven’t gotten into why email marketing is essential for your business. Let’s talk about that now. Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email daily? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%.
That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media. Email is simply the best way to make sales online.
Email Marketing Software in Action
Aweber is a great option for budget-conscious small businesses. The cheapest plan gives you 500 email addresses to send to. It includes automation and segmentation features at every price level and helps businesses more effectively walk through the marketing funnel and customer journey with their customers. It also offers email list integrations from other platforms such as PayPal or WordPress to make it even easier to reach your customers and contacts.
Most email marketing campaigns aim to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers — it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact.
Mailchimp one of the most popular email marketing apps thanks to its friendly branding. Mailchimp is a great place to start your email marketing program if you plan to scale it quickly. Following a recent expansion and rebrand, the app now includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even a/b testing—all in its free plan.
An approachable drag-and-drop editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
The Importance of Email Marketing
Knowing the importance of email marketing only does you so much good. The key is to put it into practice! Keep these essential strategies in mind to make the most of your efforts, and you’ll instantly be ahead of many of your competitors.
Woocommerce makes it easy to integrate with the email marketing provider of your choosing, offering more than a dozen email marketing extensions.
Emails can help build relationships with your leads, and it can help you gather important data and help boost your marketing return on investment (ROI). While these reasons should already convince you enough about the importance of running email campaigns, many marketers end up falling short and missing their goals on the campaign’s returns in the end.
Email marketing can be exceedingly time-consuming, which is why more businesses should be migrating to automated email tactics in 2021. Because email is not diminishing in importance – and email marketing is proving to remain a relevant strategy.
Businesses should want to find ways to reduce the demand for email marketing while optimizing its effectiveness.
Growing Your Email List
Ask any online business owner about their biggest marketing regret, and many will tell you it’s that they didn’t start collecting email addresses from day 1.
Learn from this frequent mistake and start growing your list of subscribers as soon as possible, even before you launch your business. A key thing to know before you begin building your email list is that you need permission to follow up with prospects and customers over time.
To do that, subscribers need to “opt-in” to hear from you, and there are several ways you can encourage them to do so.
Even when you already have a long list of emails for prospects and clients, you must keep adding more subscribers to it, particularly when it’s not nearly as cumbersome as it seems.
For instance, you should make sure your list is always growing with the help of a signup feature on your website. Subscription forms should be on your website’s homepage, on the blog section, and basically wherever you feel it’s appropriate to include a subscription form without coming across as too pushy or deviating from the content.
What Are The Top Marketing Tools
Asking yourself what the top email marketing tools are?
Here are our top picks.
Wpforms is the best WordPress form builder plugin. Constant contact is one of the most popular email marketing service providers for small businesses. In fact, it makes sense why it’s on this list of the greatest email platforms since it’s one of the fastest-growing services around, especially because it’s so easy to use.
It’s great for any business, whether you’re a solopreneur with a membership website or a local bank hoping to promote a financial product.
Ready? Let’s do some event marketing!
All small business owners should take advantage of inarguably the most affordable marketing strategy with the biggest return on investment. No business is too small to start a successful email campaign.
Be sure to sit down with your team and plan out your content calendar. Brainstorming sessions will help bring a burst of creativity bound to woo your subscribers. Email marketing is a great way to convert your community, already interested in your product, into sales and profit to help grow your small business.
The best email marketing services have tools to help you create more successful email marketing campaigns. Look for features like:
easy campaign creation and automation, including templates and workflows.
Integrations with the software you already use, like WordPress and Optinmonster. Ways to segment your audience. In-depth analytics on email campaign performance. Features like MailChimp’s automation pictured below will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all good ways to build success with email marketing.
Benefits Of An Electronic Mail
One of the benefits of an electronic mail marketing strategy for small businesses is speed. The time it takes to create an e-mail newsletter is a lot shorter than creating traditional media campaigns. You can take advantage of already made e-mail templates to streamline the process, or you can make your own templates to use going forward.
Choosing an Email Marketing Service
Email marketing is easier now because of so many software options that can do the heavy lifting. Here are the three best email marketing services based on our reviews.
Emails might well be the workhorses of digital marketing. The total number of emails whizzing about online is around 205. 6 billion a day. Of that total, only around 88 billion are legitimate business emails, and around 12 billion are spam.
When it comes to choosing a campaign—social media or email—the answer is to use both concurrently. In fact, companies see a 30% increase in their gross return when combining email and Facebook marketing.
Granted, consumers in the united states interact with companies through emails more than they do with social media. However, you should still account for the audience that mostly communicates with brands through social media platforms.
Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, you can send relevant information and convert prospects into customers. People interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision.
If you build your email list with your target audience – people who can benefit from your products or services – you can be sure that email marketing will become a significant revenue stream for your business.
Personalized Email Marketing with Segmentation
Email marketing campaign segmentation like this is 100% mandatory for a good strategy. Not only does it help you personalize your communications, but it also helps you to identify the customers that are most valuable to your brand.
And while you’ll need to have your A-game for winning over new customers, you should treat your existing customers like royalty. Research shows time and time again that businesses can make much more money by satisfying existing customers as opposed to spending all their resources and time on finding new ones.
Segmentation makes email marketing and personalization easier. This is one of the factors that increase sales and engagement rates for all times of the year. Analyze your user’s activity patterns to determine the perfect time to send emails to them and know what they’re interested in. You can also use their location and demographics as a reference for segmentation if you have no existing data about their interaction with their business.
For example, know what timezone they live in so you can send your campaigns on hours in which they are active and free to read your emails.
If there’s one thing every business needs to know by now, it’s that personalization works — so much so that personalized emails deliver 6 times higher transaction rates than generic ones. However, personalization doesn’t just mean putting someone’s name in the subject line or preview text of an email (although you should do this). Additionally, you should be adding specific details into your email that appeal to your prospects’ interests.
This strategy is perfect for local email marketing, as you can use several personalization techniques, such as including subject lines relevant to your local area.
What is Email List Segmentation?
Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalized and relevant emails. Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions.
Segmenting your subscriber list into groups of like-minded people allows you to send hyper-relevant emails. You might decide to segment based on behavior, interests, actions, or customer persona information, like where subscribers live or the job role they have. Grouping your email subscribers greatly eliminate the risk of sending content that’s not relevant and ultimately turning leads off. Research also shows that segmentation can increase revenue by up to 760%.
Improving Your Email Open Rates
Targeting your email marketing campaigns to specific groups can increase open rates by about 14% and decrease unsubscribe rates by just under 10%, according to data released by Mailchimp. It makes sense: people are more likely to respond to a message that feels personal rather than generic or gimmicky.
Go beyond age and gender demographics, and dive into your marketing data to designate key categories. Consider targeting new subscribers or grouping based on interests, preferences, activity level, and abandoned shopping cart. The more targeted an email is, the better.
Calculate your ROI strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat. – Sun Tzu
when it comes to email marketing, many businesses tend to zero in on the details and turn it into a conversation about tactics.
Many feel that a good email marketing strategy hinges on:
sending lots of promotional emails
campaign analysis (measuring open rates, ctr & ROI)
campaign optimization (a/b testing subject lines and calls to action).
Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.
Email allows you to keep your client’s attention without overwhelming them with unwanted information. “our email marketing started as an experiment. But our open rates are usually higher than 50 percent, and we get service calls every time we send a newsletter out, so I think it’s working. ”.
Write Amazing Content, Every Time
Many marketers argue about whether or not email design is important and if it’s worth spending money and time to ensure that your message looks amazing. While some argue that the goal and content are more important and that a simple email is better, others swear by emails that contain lots of rich media.
Whatever you choose, put some thought into ensuring that your emails not only reflect your brand but also resonate with your target audience.
Don’t worry about the ideal day or time to send your emails — that will drive you mad. To get more people to open your emails, focus on your subject lines. While there’s no such thing as the perfect subject line, some are certainly more powerful than others.
A compelling subject line can only be built on a strong foundation of content, so make sure that your email offers value. If you want to drive higher open rates, write content that inspires great subject lines.